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IBM Survey: 68% of Global CMOs ‘Underprepared’ To Manage Social Media
Guest Post by: Jo StratmannAccording to IBM‘s new, inaugural Global Chief Marketing Officer (CMO) Study, 68% of CMOs are underprepared to manage the impact of key changes in the marketing arena that...
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Mashalot – the first integrated social online marketplace?
Guest Post by: Jo StratmannToday sees the US-based launch of Mashalot– a site that has been termed as the “the first online marketplace embedded in social media”.Launched in beta today in Minneapolis...
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How Social Media Enables “Just Looking” Customers to Generate Sales
Guest Post by: Jo StratmannWho is your most valuable consumer?The one who buys the most from you, the one who generates the most margins or the one who spends the most time in your stores.Think the...
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New Stats: The Impact of Social Media on Holiday Choices
Guest Post by: Jo StratmannHotels, tour operators and travel providers looking to cash in on winter sun and summer breaks for 2012 would do well to pay attention to the effectiveness of their social...
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Facebook Engagement Case Study: Coca Cola v Pepsi
Guest Post by: Jo StratmannHaving already looked at the Facebook engagement and content strategy of two large rival consumer brands (Unilever’s AXE v P&G’s Old Spice) we thought it would be...
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Putting the Customer First: the 6 Rules of Online Engagement
Guest Post by: Jo StratmannBy now we all know that social media can help put our customers at the heart of our business.With this in mind, Lauren Carlson from Software Advice recently pinned down Brian...
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How the Proposed 2012 EU Directive on Data Privacy Could Impact Social Media
Guest Post by: Jo StratmannLast week we held a senior executive round table event at Claridges and one of the topics of discussion was about the proposed European Union (EU) directive on data privacy...
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Facebook Engagement Case Study: Heineken vs Carlsberg
Guest Post by: Jo StratmannLast year both Heineken and Carlsberg declared their intention to increase their marketing spend and so we thought it would be interesting to use analytics tool socialbakers...
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Why Are Companies Not Responding to Customer Complaints in Social Media?
Guest Post by: Jo StratmannThough there are several opportunities for using social media as a customer service channel, but while customers are using social media to lodge complaints, the majority of...
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Social Media Cases Study: Tesco and Social Shopping Platform Foodie.fm
Guest Post by: Jo StratmannYou may’ve heard that supermarket behemoth Tesco has signed up for Foodie.fm– a service which has been dubbed by its backers as “the Facebook for grocers”.Launched by...
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